The brief was simple: Matt Evers would present a tour of the Captain’s Club Hotel telling viewers why he loves it so much. The problem was Matt only had one day free from his Dancing on Ice National Tour and that was a date in potentially wet and chilly mid-April!

This raised two issues. First, if everything was going to be filmed in one (very long) day then we would need a tight script and an even tighter shooting schedule. Secondly, we needed a back-up plan if it rained. Fortunately, on the day the sun was shining so the back up plan was binned! We started with a breakfast meeting at 8 and finished in time for dinner 12 hours later.

The 6 minute video was delivery a few days later and the client is very pleased with the result ..in fact the word was ‘fabulous’. Take a look yourself on our sample videos page or on Captain’s Club website: www.captainsclubhotel.com/video.

It took just one week for the video we produced for St Thomas Garnet’s School to pay for itself! That’s because one set of parents signed up their child solely on the strength of the video content with the annual school fees paid totalling more then the cost of the video!

Furthermore, by the end of 2009 the school reported that four new pupils had been signed up following viewings of the video, and a significant number of parents have told the head teacher that they decided to visit the school because they liked what they saw in the video. These new pupils account for tens of tens of thousands of pounds in new revenue and it’s likely that none of them would have been attracted to the school without the video.

The economies of scale at the school (and at most other independent schools) mean that each additional child up to the maximum class size is pure profit. At present this equates to at least a six-fold return on the schools investment.

The six minute video features on the school website and a further 100 DVDs were supplied for inclusion in the Summer 2009 School Prospectus Pack. The school has now asked LookoutMedia to redesign its website to further exploit the success of the video.

Click here to see a sample of the video!

The remit was simple; provide a 4-6 minute video that explains what we do. The first task was to turn a ten page document of information into a tight, concise, informative and interesting script – and then produce a shooting schedule where everything could be filmed in one day – a tall order! But that’s what we do everyday for the News!

The result is a simple edit using testimonials from clients and brief passages of text to emphasize the important information being communicated. The client is delighted.

Check out a short version of the video on our sample videos page.