St Thomas Garnet’s School Promotional Video
Posted by admin at 12:17 pm
Six months after delivered the promotional video for St Thomas Garnet’s School the school reports that the video alone has been responsible for attracting four new pupils to the school and the video has also been a contributing factor for a further significant number of parents choosing the school for their children.
It took just one week for the video we produced for St Thomas Garnet’s School to pay for itself! That’s because one set of parents signed up their child solely on the strength of the video content with the annual school fees paid totalling more then the cost of the video!
Furthermore, by the end of 2009 the school reported that four new pupils had been signed up following viewings of the video, and a significant number of parents have told the head teacher that they decided to visit the school because they liked what they saw in the video. These new pupils account for tens of tens of thousands of pounds in new revenue and it’s likely that none of them would have been attracted to the school without the video.
The economies of scale at the school (and at most other independent schools) mean that each additional child up to the maximum class size is pure profit. At present this equates to at least a six-fold return on the schools investment.
The six minute video features on the school website and a further 100 DVDs were supplied for inclusion in the Summer 2009 School Prospectus Pack. The school has now asked LookoutMedia to redesign its website to further exploit the success of the video.
