Posted by admin at 9:18 am
If someone offered you a 10,000% return on your investment within a year then you’d probably think it was too good to be true, but that’s exactly what happened to one private school in Bournemouth.
In June last year St Thomas Garnet’s School asked LookoutMedia to produce a video to coincide with the planned launch of its new website.
The budget was tight – £1200 for what would be a six minute film shot in one day. So we opted to use a more cost effective Video Journalist, …and this is the result: http://www.thomasgarnets.com/home.htm
The film was on the website within the week and the return on the investment was instant. Over the next few weeks one child was signed up on the strength of the video alone – the parents didn’t even visit the school. Furthermore, six sets of parents told the headteacher that they decided to visit the school because they liked the video – those visits resulted in four new pupils. So, with fees averaging £6000 per year, £30,000 was generated within the first few weeks of the video being online – fees that can be directly attributed to that initial £1200 investment!
But it doesn’t stop there. The video continue to attract new pupils. For example, at the beginning of the last summer term eight new pupils joined the school – that’s a £48,000 investment at a time of year when most private schools fail to attract any new pupils at all! The headteacher maintains that in the year since the video has been online its been responsible for most of the new inquiries from the website – because that’s what the parents tell her.
So why wouldn’t any other private school, or similar business, make the same investment? The maths are simple!
Oh, by the way – all this despite the school website still needing to be updated!
You can see the video on our Sample Videos page.
LookoutMedia is now an official supplier of video production services for Southampton University.
